TOVANI DESIGN & Photography

Sacramento Photographer specializing in portraits, lifestyle, brand, photography

Branding

How to Prepare for Your Personal Branding Photoshoot

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Whether you’re a freelancer, an influencer, or a small business owner, creating an authentic personal brand is crucial to your success and growth. Your personal brand is what sets you apart from all the rest and what keeps people coming back to you again and again. There’s so much that goes into creating a gorgeous personal brand, but your personal brand photos should be at the forefront of your mind. Here are a few ways you can get the most out of your personal brand photoshoot:

  1. Write down your story
    Create a strong personal connection with your audience by telling them a story. Take a moment to write down who you are, why you do what you do, and what you have to offer potential clients. Building your personal brand isn’t about putting on a new personality — it’s about sharing the things that make you uniquely you in a calculated, beautiful way.

  2. Come up with a vision
    What describes your personal brand? What do you want your personal brand to look like? Is it bright, fun, young, quirky, and refreshing? Artistic, moody, minimalist, cool, and enigmatic? Professional, sophisticated, intelligent, trustworthy, and revolutionary? Think about those things first before moving forward.

  3. Consult with your photographer
    Let your photographer in on your vision for your photoshoot and for your brand itself. Make sure your photographer understands your story, your values, your image, and your personality. That way, your photographer will be able to prepare as well — choosing location, light, and shooting style accordingly.

  4. Look your best
    Consider hiring a professional hair/makeup artist for your personal brand photoshoot. A pro will be able to help you really shine in front of the camera and accentuate your best features, all while making sure you come across the way you want to. When it comes to wardrobe, choose an outfit that will make you feel confident and assist in telling the story of who you are.

Once you’ve done the work to know the story you’re trying to tell and the vision you’re striving to create, your personal brand photoshoot will fit right into place. If you feel prepared, confident, capable, and beautiful, all of those qualities will shine through in your photos and help refine your brand.

Good Cropping For Headshots

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Good cropping will make your image pop. For business portraits, it draws in the viewer and shows your personality. Modern business portraits are often cropped for a variety of uses on social media.

Our full service headshot packages include a set of cropped photos in a variety of sizes ready to be used on social media.

Headshot packages start at $175 and include a 10 color corrected digital images with a set of sizes to use on your marketing materials, website banners, and social media profiles.

* We can change or remove the background. Create Facebook Page banners, brochures, and other graphic design needs.

*Addtional fees apply for retouching, graphic design and changing or removing backgrounds

This image was taken in our inhouse studio located in midtown in Sacramento.

We can also come to your office or location and set up lighting for business portraits.

Discounts are available if you book several people for headshots at the same time and location.

Web Experience Shapes What People Think About Your Brand

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Your website is likely the first place potential customers will go to learn about you and your business. Today’s consumers can find out all about your business before they decide to contact you.

You have the opportunity to shape how people think about your brand, from what they experience when they arrive on your website. Even if your website looks good and functions properly, it may not attract the correct audience or help you connect with your visitors to get leads and grow your business.

Essentially, all of your online, print and other marketing strategies should pave a way to your website. We believe in crafting strategy-focused websites from the start. Social media is important, but it’s not more important than your branded website.

Our websites are built using WordPress and the Genesis framework. WordPress is the top choice of the internet powering 28% of all websites, that is a content management system market share of 59.0%.

Our process will walk you through the steps needed to achieve your goals through your online presence. We will work together to create a website that is not only stunning but also a powerhouse for your business.