TOVANI DESIGN

Sacramento Photographer specializing in portraits, lifestyle, brand, photography

Branding

Boutique & Mini Portraits Collab

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I love collaborating with clothing boutiques. To give my clients an even more amazing experience, I find local shops in my area with cute clothes that my clients would love to wear.

If the store’s style and brand are like my target market this is a perfect way for us to work together. Not only is it fun, but it’s also a great way for the shops to get more content on social media.

I offer special mini sessions with my clients modeling their clothes and allow them to use all of the images I edited with my watermark on their social media pages.

My clients post the images on their Instagram and tag all of the photos. Clients pay for their photo sessions when they book and have the option to add professional makeup.

It’s such a fun event! Shopping, trying on outfits and getting a professional portrait too!

If you’re interested in coming to one of these special portrait events or want to host one in your boutique, get in touch!

How to Make Your Personal Brand Photos Really Stand Out

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Creating a personal brand is all about setting yourself apart from the competition. Your personal brand is what makes you and your business unique — it’s what makes you a relatable, authentic, go-to professional instead of just blending in with everyone else in your field. While putting together your personal brand involves a lot of different parts — from how your website looks to your logo to the words you use to tell your story — your personal brand photos can really make or break your entire image. So how can you make sure your personal brand photos really pop? Here are a few things to consider before getting in front of the camera.

Look your best
Put your best face forward for your personal brand photoshoot by hiring a professional hair/makeup artist. Makeup never looks as vibrant behind the camera as it does in real life — a professional will know exactly how much makeup to put on to make you really shine. Plus, a pro will be able to make your vision come to life better than you can, whether you want a look that will make you look fun, young, sophisticated, or somewhere in between!

Choose your wardrobe carefully
Wear something that makes you feel confident and that tells your audience about who you are. Most photographers allow for an outfit change or two as part of their personal brand photography package, which is a great way to try out a few looks if you can’t decide!


Use props
Try using a few props to better tell the story of who you are and what you do. If you’re a blogger, get a shot of you writing at your desk. If you’re a florist, ask your photographer to snap a few shots of you arranging some blooms. Don’t be afraid to get a little creative with it!

Remember: your personal brand should be an accurate reflection of you. As long as you’re sharing your authentic self with the world, your intended audience will eat it up. Your personal brand photoshoot shouldn’t be about trying to be something you’re not — it’s about making sure you present the absolute best and most confident version of yourself to the world. So embrace those qualities that make you uniquely you!

How to Protect Your Personal Brand on Social Media

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First impressions happen in the blink of an eye. Whether it’s face to face or over social media, people will quickly and easily form an opinion about you based on what they see. The reality is that social media plays a major role in how people perceive us online, even more so when you’re trying to build or run a business.

If you want to make sure that social media doesn’t damage your personal brand, here are a few guidelines that you can follow.

Reserve Your Handles and Domains

Even if you aren’t using certain social media platforms just yet, it’s best to reserve your handles as soon as you can – the same goes for your domain. If you are just getting started on social media, try and have the same handle, or at least similar handles, across all platforms.

Perfect Your Bio

An inconsistent bio is not going to do your personal brand any favors. The best thing you can do is turn your elevator pitch into a bio and to ensure that you’re using the same bio across all platforms. You also want to have professional headshots taken to create a good and lasting first impression.

Think Twice about Your Content

Be selective about the content and social media posts that you publish. Everything you post online has the potential to be stuck online forever, which means it will forever be associated with your personal brand. Consider the words as well as the images you will be using – are they a true representation of your personal brand?

Be Consistent

If you want to market your personal brand online, consistency is key. You can’t post something whenever the mood strikes, not if you want to build trust and a sound reputation. Plan your social media posts and blog posts so that your audience is hearing from you on a regular basis. It’s also important to keep an eye on comments and to engage with your audience in a meaningful way.

Social media can be a powerful personal branding tool but only if you are committed to keeping your profiles updated and are staying consistent and engaged.

Personal Branding Mistakes You Should Avoid

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It’s quite easy to get wrapped up in getting good results for your clients when you first start a business, but this often means entrepreneurs let aspects such as their brand fall by the wayside.

In order for customers to want to do business with you and recommend you to others, they need to feel connected to you, which is where personal branding comes in.

If you want your personal brand to thrive, here are a few of the most common mistakes to avoid.

Mistake 1: Hiding behind a logo or slogan. If you want people to do business with you, you need to show them who you are – be the face of your brand. In an age where consumers are bombarded with advertising, entrepreneurs need to give people a reason to trust them. Have your personal branding photos taken by a professional photographer who specializes in personal brand photography to really make an impact. 

Mistake 2: Not building your network. To grow your personal brand, you are going to need to keep making connections and nurturing your relationships with customers. The internet makes it easy to avoid face to face interactions, but they are still important in order to create genuine connections.

Mistake 3: Failing to share your story. People need to be able to relate to and trust you, so if you want to grow your personal brand, you need to be willing to share your story. Storytelling is a powerful marketing tool and one which can be used in a multitude of ways on many different platforms.

Mistake 4: Being inconsistent. Your brand needs to be prominent and consistent if you truly want to make an impact. Be where your audience is and make sure that they’re hearing from you on a regular basis. Consistency is another way to build trust, which is crucial to the success of any business. Being consistent also gives you the chance to get to your customers before your competitors do.

Mistake 5: Failing to grow your online presence. It’s no secret that we live in a world of technology and instant gratification. Customers can find almost any information they want within a matter of minutes. If you want your personal brand to thrive this year, it’s important for you to create a digital footprint that will ensure more people are finding you online more often. It’s also a good idea to review which platforms you are currently present on and whether you are missing out on any key opportunities.

If you want to become known for your expertise, you need to work on your personal brand each and every year. 

Top 3 Reasons You Need a Personal Branding Photoshoot

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Creating a unique personal brand and identity for your business involves a lot of thought, time, and ingenuity. Your brand is what communicates who you are to your audience and what sets you apart from the competition. So every detail counts, from your website to your logo to your photos. It’s crucial to put your best face forward — both figuratively and literally.

Personal brand photography will portray your unique look, personality, and position to your audience. Here are the top three reasons why you need a professional personal branding photoshoot:

  1. It helps build trust
    Thoughtful, professional personal brand photos will help build trust and form a connection with prospective clients and employers right away. If your photos make you look like a friendly, capable, experienced professional they’d enjoy working with, they’ll work with you! On the other hand, if you use incohesive, low-quality photos throughout your site, they might look elsewhere.

  2. It captures the best version of yourself
    Personal brand photography gives you the power to make sure the world sees the best version of yourself. Leave capturing your look and your essence to a professional photographer who knows how to make you shine and can tell a story with the camera.

  3. It’ll give you some amazing photos Sure, personal branding photos will be useful for your site and marketing materials — but they’ll also be a gorgeous, accurate depiction of your most authentic self. You’ll love having extra content to post on social media and to send over whenever someone asks for a recent photo.

Personal brand photography helps communicate what you have to offer to potential clients. It helps your audience connect with you as a person and feel comfortable with you right away, inviting them to engage with you and work with you. In the end, a personal branding photoshoot is a crucial investment for any creator, influencer, or business owner looking to portray their image in the best light.

Why Personal Branding Photography is a Must for Entrepreneurs

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Visuals play a crucial role in how you portray your personal brand to your customers and clients. It’s important to remember that customers shop with their eyes and will often make decisions based on their first impression of someone.

Personal branding involves influencing the way potential customers see you and view your products or services, which is why personal branding photography can have such a massive impact. Professional photos are an asset and will serve you for years to come. Here are a few of the ways that you would benefit from taking professional personal branding photos.

  • Send them with your press releases. If you usually send out press releases or are planning to in the coming year, professional photos will help your submission stand out.
  • Use them throughout your website. Businesses that feature professional photos of real people inspire more trust than those that use stock photos. Real photos also help tell your business story more authentically. At the very least, you should always have a professional headshot on your website so that potential customers know who they are doing business with.
  • Place them in your email campaigns. Take your email blasts to the next level by including your photo in them.
  • Include them on your landing pages. If you rely on landing pages to help you generate sales, adding personal branding photography to them can boost your results.
  • Create a killer bio for events. Speaking at an upcoming event? Make sure that you have a professional headshot and branding photos on hand to send along with your bio.
  • Make your email signature memorable. Not everybody remembers a name but almost everyone can recall a face. Adding a photo to your email signature can make it more memorable.
  • Add them to your printed marketing materials. If you print your marketing materials on a regular basis, a photo can be used to make your brochures and business cards stand out.
  • Save time. When you’re approached by a publisher, you want to have a professional photo that you approve of on hand. When you rely on publications to take your photos, you need to rely on their photographers, many of which are students. This is your personal brand and you should have the final say in whom takes your photos. You also save time in the sense that you don’t need to take additional time out of your day for the photos because you’ll already have them at your disposal.

Remember to refresh your photos often so that your personal brand is also reflected accurately.